Children (4-12 years old)
This age group maybe a problem as not all of them own a mobile phone, however it is not impossible to target this group. Most likely in order to reach this group, we have to target on their parents and provide simple learning courses, for example teaching alphabets. This age group would also need alot of animation so that it will capture the child's attention.
Students (13-25 years old)
Generally this age group would own a mobile phone already, so there would not be much of a problem appealing to them. Course related modules are generally more efficient in selling to them.
Working Adults (25 onwards)
In order to appeal to this group, modules should be shaped more like M-Books, and the content should be how to improve life-skills or work ethics.
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